Wednesday, September 15, 2010

European Films Being Co-Produced by the U.S.

http://www.variety.com/article/VR1118024006.html?categoryid=19&cs=1&sms_ss=facebook

My friend Matt is the head of international acquistions at Paramount Pictures, and when he sent me this link it never really crossed in my mind to connect it to this class. After conceptualizing what I read a few days later, I came to realize how pertinent this is. I personally think that it is ironic how Americans are going to Europe (and other territories) to co-produce films. Hollywood has realized that there is money to be made with European cinema. I have always seen European cinema as artistic, and less commercial than Hollywood. Maybe this was because the co-productions were financed among European nations, but now that America is beginning to finance, I wonder how much European cinema will change. Moreover, it is also ironic how many Hollywood studios are releasing their films in Europe before than domestically. For example, this past summer, Robin Hood was released in Europe before than the States. Europe is beginning to take the spot of Japan of being the international hot spot for American studios, where their international revenue is coming from.

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